"The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either." - Glenn Frank

You Don't Have Time To Track Down Media Placement Quotes

Our Media Buyers Spend 253 Days A Year Researching Different Media In All Major Markets To Ensure Your Message Reaches Its Target

Our buyers know the tricks of the trade to negotiate the best placement for your message at a competitive price. Once we receive your request for media placement, a team of buyers will be assigned to your project and will be put to work researching your specific field and need. They will consider who you are targeting, the best times to reach that audience, and will provide you with information every step of the way to get you the most effective placement possible.

Broadcast Communications

Individualize Your Message To A List Of Qualified Contacts With One Communication

Broadcast communications is our most popular form of media placement. With it you can send your message to a select group of qualified individuals or companies that you know are interest in your product.

Broadcast communications uses your choice of different mediums to send your message. This way you can send one message individualized to a list of contacts you have gathered.

Our more common forms of broadcast Communication include:

• Faxing
• E-mail
• Voice Calls
• Direct Mail

Magazines And Trade Publications

Introduce Your Message To Your Target Market Immediately!

Trade publications and specialty magazines are commonly used for small businesses finding their niche. These publications get right to the hands of your audience and allow your readers to read articles on new techniques, technology, equipment, and find businesses, like yours, who can offer the products and services they need.

Our Buyers have access to national and specific geographic areas alike. In other words, you can pick the magazine or trade publication and we will contact them directly to negotiate a competitive deal for you.

Newspaper Placement

Circulate Your Message Through The City, County, State, Province, Or entire Country!

Our Media Buyers have access to any local and national publications at competitive rates. Once you have chosen the group you want to publish in, we will contact and negotiate contract rates and placement where possible. Once we have obtained the quotes you requested, we will provide you with the deadlines for space reservation and when copy is due, so you can decide when you want your message to run.

How To Buy Full, Half, And Quarter Page Ads In Over 600 Newspapers Across The United States For 75% Off

How Y2Standby Works

When a newspaper makes plans for a given day's page count, they allot a certain number of pages to editorial content and a certain number of pages to advertising. Each day the paper has a main section, sports, lifestyle, local, business, and classifieds. Each section is allotted a certain number of pages that must be filled.

A problem occurs when the newspaper has a last minute advertising cancellation. This leaves a page open - and decreases the newspaper's revenue.

So instead of having a smaller section or trying to write more editorial content, they instead sell the space to certain marketing companies that can fill the space with standby ads on an as needed basis. The ads must be pre-submitted and flexible to run in any section on any day needed (within a 2 week window). This allows the paper to get some revenue and allows the standby advertisers to get fantastic rates.

What's The Catch?

Y2Marketing now has standby agreements with over 800 newspapers and magazines across the country. With prices ranging from $225 to $30,000, these full, half, and quarter page ads are affordable to every sized company. To qualify for these special rates, a client must meet these three criteria:

• Direct Response Only: Ads must be "direct response," meaning that there has to be a call to action that a customer or prospect would call you for.
• No Existing Customers: The advertiser cannot be an existing customer of the newspaper. They are not interested in giving their regular customers these kinds of discounts. If this is a deal breaker, call us.
• Date Flexibility: The advertiser must be flexible about when the ad runs and where it appears in the paper. We will place the ad to run within a 2 week window. When it runs, it can run in any of the main sections (front, local, sports, business, lifestyle). If the ad does not run (about 20% of the time), your client will be charged nothing

For more information contact one of our representatives at 604-850-3416 or visit Y2Standby

Outdoor Media Placement

Utilize Every Opportunity To Send Your Message, By Displaying It To The World

Everything from billboards and street furniture, to bus ads and subway signs, we will see to all of your outdoor media arrangements. We'll negotiate prices for your media choices and ensure optimal placement to capture the attention of your outdoor audience.

Television & Cable

98% Of North American Homes Have A Television, 68% Of Them Have Cable

If You're Even Considering Placing A Commercial, Look Over The Advantages You Have Access To!

From local to national network television and cable advertising, our media buyers will get you the positioning you need to reach your audience. We can offer you multiple or single channels packages at outstanding rates. Below are some of the Advantages you have access to.

• Growth Spurt: Televisions are now in 98% of North American homes and Cable reaches 68% of all U.S. and Canadian homes, and even more (80% vs. 49% in 1985) among households with an annual income over $50,000.
• Inexpensive: Considered by many advertisers to be "discount television," cable offers some of the same benefits (e.g., motion, visuals, sound) as over-the-air television, at considerably cheaper rates.
• Target Accessible: Cable offers a considerably more target accessible audience than over-the-air TV. Most cable homes (99%) receive 30 or more channels, and 60% of viewers have 54 or more choices…allowing advertisers to target specific consumer groups according to their programs of interest.
• Consumer Appreciation: Most consumers who enjoy the benefits of cable are willing to pay. In 1998, Americans alone spent an estimated $33.7 billion subscribing to cable services.
  Summer Season: Cable's ratings typically increase during the summer, when over-the-air television ratings decline due to tiresome reruns.

Yellow Page Ad Placement

The Truth Most Advertising Agencies Don't Want You To Find Out

The truth is local advertising placement in the Yellow Pages is cheaper if you contact your local yellow page sales representative. We would love to do your local yellow page placement, but we could not give you a competitive price for it. If you need help creating your local ad, our Y2PrintLabs can design it for you, but the placement will still best be accomplished if you do it.

Now for Regional or National Placement, Y2Marketings Media Buyers, have negotiated more competitive rates for your Yellow Page ad. Upon receiving your request, we will get a competitive quote for you.